News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
46 articles tagged advertising-standards-authority
Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted". The Advertising Standards Authority look
Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints wer
Credits: The New York Times By: Andrew Adam Newman "While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs." "Earlier this month, the Advertising Standards Authority in Brita
Credits: The Economist By: A.B "Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as "You’ll find real hotel reviews you can trust at TripAdvisor" are fair." Above excerpt and ful
Credits: Technorati By: Kaleel Sakakeeny "Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have "reached monumental levels." "If the ASA finds against TripAdvisor it could spell troub
Credits: Pinsent Masons, Out-Law.com "KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make mi
Credits: The Times By: Billy Kenber "The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false." "Chris Emmins, of the online reputation management company Kwikchex, has been studying
Credits: The Telegraph By: James Hall "The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory." "KwikChex.com, which helps companies manage their online reputations, appro
KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to s
Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented i
