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73 articles tagged asa

BBC Fast Track reports on fake reviews and the ASA ruling on TripAdvisor

BBC Fast Track reports on fake reviews and the ASA ruling on TripAdvisor

"Reviews You Can Trust". It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith [

Checking in to TripAdvisor’s Hotel Popularity Index

Checking in to TripAdvisor’s Hotel Popularity Index

Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor "do

How Accurate are Online Travel Reviews?

How Accurate are Online Travel Reviews?

Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently di

TripAdvisor anonymity must end

TripAdvisor anonymity must end

Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by "real travellers", Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to wel

TripAdvisor scolded by UK ad regulator for ‘trust’ claims

TripAdvisor scolded by UK ad regulator for ‘trust’ claims

Credits: CNN By: Marnie Hunter ‘Phrases such as "reviews you can trust" and "reviews from real travelers" have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputa

TripAdvisor reviews can’t be trusted: Website fails to vet comments, says watchdog

TripAdvisor reviews can’t be trusted: Website fails to vet comments, says watchdog

Credits: Mail Online By: Sean Poulter ‘TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.’ ‘It has faced claims t

Tripadvisor banned from claiming its reviews are real

Tripadvisor banned from claiming its reviews are real

Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verif

ASA slams TripAdvisor for claiming reviews are from real travellers

ASA slams TripAdvisor for claiming reviews are from real travellers

Credits: PC Advisor By: Carrie-Ann Skinner ‘Regulator upheld complaint that website doesn’t check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s "misleading" web users. KwikChex Ltd and two hotels made complaints over the sit

TripAdvisor rebuked over ‘trust’ claims on review site

TripAdvisor rebuked over ‘trust’ claims on review site

Credits: BBC News ‘TripAdvisor has been ordered to rewrite some of its marketing claims by the UK’s Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be "trusted". The watchdog said that the ruling served as a warning to all sites with u

TripAdvisor under fire for ‘real traveller’ contribution claim

TripAdvisor under fire for ‘real traveller’ contribution claim

Credits: The Guardian By: Steven Morris ‘Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen

Ruling on ‘trusted’ status of TripAdvisor reviews welcomed

Ruling on ‘trusted’ status of TripAdvisor reviews welcomed

Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent ‘THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real o