News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
49 articles tagged fake-reviews
Credits: Technorati By: Kaleel Sakakeeny "Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have "reached monumental levels." "If the ASA finds against TripAdvisor it could spell troub
Credits: The Boston Globe By: Melanie Nayer "How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?" Above excerpt and full article on The Boston Globe: www.boston.com
Credits: Argophilia By: Phillip Butler "The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 mi
More and more coverage is being given around the world to the problems of fake and unreliable online reviews – and the role of TripAdvisor in this growing phenomenon which is deceiving consumers and damaging many reputable businesses. USA The New York Times wrote about how "an industry of fibbers and promoters ha
Credits: The Times By: Stephen Bleach "The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?" “This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, t
Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented i
Credits: The Times By: Laura Whateley "As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com" “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied T
A campaign started by the online reassurance and reputation resource, KwikChex.com, has been the subject of a BBC TV report. The BBC’s flagship technology programme, ‘Click’ produced a special report which highlighted how reputable and blameless businesses are being attacked and defamed online on resources such as Goog
17th July 2010 BBC Click – The BBC’s flagship technology programme What happens to a business when somebody deliberately fakes online feedback…
Background One of the worst examples yet of a fake and malicious review on Google Maps has been rapidly removed after KwikChex verified the facts. Storm Photography of Colchester in the UK had a malicious review posted on Google maps a month ago (16th Feb) and had not managed to have it deleted. At first […]
Put the above words into Google and it shows 107 million results. Bad online reviews are a serious issue – and it is certainly not only bad businesses that are being damaged.
Type ‘Appalling Hotels London’ into a Google search and it shows 576,000 results. Repeat the exercise, replacing the word ‘hotel’ with ‘restaurant’ – 372.000 results. You can repeat this exercise anywhere with similar results. New York will get 627,000 results for restaurants and 82,700 for hote
