News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
42 articles tagged online-reviews
Credits: The Guardian By: Oliver Thring ‘As a tool for reviewing restaurants the internet is entering a new, less dependable phase. Can any sites which rely on anonymous reviews be trustworthy?’ Above excerpts and read the full article on www.guardian.co.uk
Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: "If cons
Credits: Eat Out Magazine "Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about t
Almost everyone would acknowledge that the worldwide web is saturated with fraud and deceit. Online defamation is soaring and both consumers and reputable businesses suffer. KwikChex believes that significant improvements to reliability of information are readily achievable and obviously desirable. We are inviting a wi
More and more coverage is being given around the world to the problems of fake and unreliable online reviews – and the role of TripAdvisor in this growing phenomenon which is deceiving consumers and damaging many reputable businesses. USA The New York Times wrote about how "an industry of fibbers and promoters ha
Online, peer-to-peer review sites like TripAdvisor hold immense sway over the reputations of hotels and resorts. But with many in the industry complaining of malicious or fraudulent reviews, Chris Lo asks if these sites are doing enough to protect hotels and travellers from misleading or defamatory material. Excerpt (f
