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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
725 articles
Credits: BBC News ‘Website operators in the UK may soon have to identify people who have posted defamatory messages online, allowing the victim to undertake legal action against the "troll" rather than against the website.’ Above excerpts and read the full article on www.bbc.co.uk
KwikChex has received a number of enquiries regarding the submissions we made to the UK Advertising Standards Authority about SKYTRAX. For the sake of clarification, the request for the ASA to investigate came about principally when KwikChex was evaluating a number of travel reviews sites to produce an initial guide to
Credits: BuzzFeed By: Allison McCann ‘Go on TripAdvisor’s UK site and you can no longer find the "reviews you can trust" slogan anywhere on the page (it still exists in the US, in tiny grey print near the bottom of the page.) Legally forced to remove the phrase, soon they might just have to say […]
Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: "If cons
Social Language Processing & Identification To Improve Online Reviews Quality And Performance The management of KwikChex and SLP-ID, the creators of Review Skeptic, a Social Language Processing detection system created by researchers at Cornell University, are assessing how they can combine their resources to spot fake
The rise in the influence the internet has on consumers has seen one particular element rise exponentially – the online review. Previous surveys have demonstrated how online reviews affect buying behaviour and even share prices. Now research carried out by KwikChex, the leading reputation management and quality a
Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital "The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The
0. Responsibletravel.com has been awarded 5 stars based on the degree of diligence demonstrated in publishing reviews. There is only one issue in terms of our criteria – that of displaying out of date reviews, which we will discuss with them. However, given the relatively few number of reviews and their overall s
In assessing each site, we have followed a criteria of awarding points for: • Verified reviews – reviewer has paid for services / goods and can be fully identified. As the intention is to identify what are likely to be the most honest and reliable reviews, this has been given the greatest weighting • Verified [&h
Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particu
Credits: Time Techland By: Matt Peckham ‘Watching faceless online passerby troll bloggers or mock fellow scribblers can be a drag, but what if legislators’ answer to online ne’er-do-wells was to ban anonymous comments from websites entirely? That’s what the state of New York is planning to do in identical bills —
A short summary of some of the cases that KwikChex has recently taken onboard and resolved. Google Blog Online Hate Campaign Halted A hate campaign waged against a family by a person infatuated and rejected by one of the daughters was brought to a halt by KwikChex. The family had tried in vain for 6 […]
