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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
73 articles tagged asa
Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are "misleading". The ruling came after complaints highlighted statements on the TripAd
Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could
Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from
Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted". The Advertising Standards Authority look
Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints wer
Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claime
The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification
Credits: Eat Out Magazine "Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about t
Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a gen
Credits: Tnooz By: Chris Emmins, chief executive of KwikChex "When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech. Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accou
The Times has reported on cases brought to their attention by KwikChex that involve coercing business owners by threatening to publish comments on TripAdvisor. The article features three businesses that have recently come to KwikChex for assistance. KwikChex can confirm that they have started actions on their behalf an
Credits: The Telegraph – Travel By: Oliver Smith "TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld." "Several hoteliers are also taking legal actio
