News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
73 articles tagged asa
Credits: Caterer and Hotel Keeper By: Neil Gerrard "TripAdvisor is to launch a customer support phone number for registered owners and managers on the online reviews website, which is set to go live today." "The move comes following an intense period of publicity for the controversial website, which faces pressure and
Credits: The Irish Times By: Karlin Lillington "In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels." "Kwikchex co-founder Chris Emmins told the Telegraph that the company made a
Credits: The New York Times By: Andrew Adam Newman "While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs." "Earlier this month, the Advertising Standards Authority in Brita
Credits: The Mail Online By: Travelmail Reporter "TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’." "The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have
Credits: The Independent By: Richard Hall "…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1
Credits: The Economist By: A.B "Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as "You’ll find real hotel reviews you can trust at TripAdvisor" are fair." Above excerpt and ful
Credits: Technorati By: Kaleel Sakakeeny "Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have "reached monumental levels." "If the ASA finds against TripAdvisor it could spell troub
Credits: Pinsent Masons, Out-Law.com "KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make mi
Credits: The Times By: Billy Kenber "The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false." "Chris Emmins, of the online reputation management company Kwikchex, has been studying
Credits: The Telegraph By: James Hall "The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory." "KwikChex.com, which helps companies manage their online reputations, appro
KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to s
Credits: Argophilia By: Phillip Butler "The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 mi
