Credits: Travelers Today By: Katie McFadden ‘Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.’ ‘According to Telegraph Travel, Peter Hook, a communications manager for Ac
Credits: The West Australian By: Kate Emery ‘WA consumers who rely on web reviews for everything from where to go for dinner to weight loss treatment are being urged to be sceptical, with research suggesting as many as 30 per cent of online reviews could be fake?’ Above excerpts and read the full article: https:/
Credits: Fox News ‘Want another reason not to trust Yelp? An ad posted on Craigslist under the New York City section is seeking to hire people to write fake Yelp reviews for restaurants to help boost their ratings.’ Above excerpts and read the full article: https://www.foxnews.com
Credits: It News By: Charis Palmer ‘Retailers to debate who owns data. American Express is planning to join the large pool of transaction data it holds on customers with that of organisations like TripAdvisor to help legitimise customer reviews.’ Above excerpts and read the full article: https://www.itnews.com.au
Credits: Hospitality Net By: Georges Panayotis ‘The community site has again been caught in a flagrant act of deception basing a ranking for best British hotels on fanciful character appraisals.’ Above excerpts and read the full article: https://www.hospitalitynet.org
Credits: Travelmole ‘Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer a
Credits: The Sydney Morning Herald By: Clive Dorman "Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers." Above excerpts and full article on: www.smh.com.au
Credits: The Australian By Kate Schneider ‘Yelp putting on detective hat in bid to find fake reviews is placing a warning sign on the listings of those caught. Claims to have already busted nine companies TIRED of companies trying to trick travellers with fake reviews, Yelp is now publicly shaming those it claims
Credits: Business 2 Community By Frederic Gonzal ‘According to research company Gartner, as much as 15% of online reviews will be fake by 2014. Just this past summer, it was found that 8% of Facebook accounts are considered fraudulent ones, which represents a fair chunk knowing there are now over 1 billion active
Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)
Credits: The New York Times By: David Streitfeld "Businesses caught soliciting favorable reviews are increasingly running the risk of getting slapped with a badge of shame. Like every Web site that depends on consumer critiques, Yelp has a problem with companies trying to manipulate their results. So it set up a sting
Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can