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Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: "If cons
The rise in the influence the internet has on consumers has seen one particular element rise exponentially – the online review. Previous surveys have demonstrated how online reviews affect buying behaviour and even share prices. Now research carried out by KwikChex, the leading reputation management and quality a
