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Fraudulent social reviews, both positive and negative, on the rise

Fraudulent social reviews, both positive and negative, on the rise

Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of on