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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
2 articles tagged expedia
Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particu
The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification
