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1 articles tagged hotelnewsnow-com

Hotels call on third-party ORM firms

Hotels call on third-party ORM firms

Credits: HotelNewsNow.com By: Stacey Mieyal Higgins "It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of y