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2 articles tagged new-york-times

Buy Reviews on Yelp, Get Black Mark

Buy Reviews on Yelp, Get Black Mark

Credits: The New York Times By: David Streitfeld "Businesses caught soliciting favorable reviews are increasingly running the risk of getting slapped with a badge of shame. Like every Web site that depends on consumer critiques, Yelp has a problem with companies trying to manipulate their results. So it set up a sting

Is that Review Genuine?

Is that Review Genuine?

Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a gen