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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
2 articles tagged reassurance
When consumers choose a business, they often look for signs that the company is trustworthy and legitimate. They may check online reviews, verify contact details, or look for professional accreditations. One area that is frequently overlooked, however, is whether a business holds appropriate insurance cover. For many b
We would like to advise that the ASA recently contacted KwikChex with regard to a phrase we used on our website – "World-leading Online Reputation and Reassurance Services". The ASA pointed out that: "The ASA and CAP view ‘leading’ claims as generally relating to market share, and for other meanings to be accepte
