Mention of KwikChex regarding Skytrax
Credits: Skift By: Marisa Garcia Skift.com refers to the KwikChex ASA complaint regarding Skytrax in it’s evaluation of Airline and Airport Awards Above excerpts and read the full article on www.skift.com
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6 articles tagged skytrax
Review websites under attack
Credits: The Sydney Morning Herald By: Clive Dorman "Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers." Above excerpts and full article on: www.smh.com.au
Leading travel review site exposed by advertising watchdogs
Credits: TravelMole.com By Linsey McNeill ‘An investigation by advertising watchdogs into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.’ Above excerpts and read the full story on www.travelmole.
ASA ruling on Skytrax is published
Click here to view the ASA Adjudication on Skytrax
ASA to investigate Skytrax over airline reviews
Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital "The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The
KwikChex Ratings for Travel Review Websites – Updated
Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particu