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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.

5 articles tagged social-media

Microsoft pulls the plug on paid IE social-media promotional campaign

Microsoft pulls the plug on paid IE social-media promotional campaign

Credits: ZDNet By: Mary Jo Foley Microsoft Internet Explorer officials are attempting to distance themselves from a paid social-media effort by an advocate marketing company meant to promote Microsoft’s IE browser. Above excerpts and read the full article on https://www.zdnet.com

Attempted Food Poisoning Detection by Social Media a Huge Risk

An abundance of media coverage on how tweets could alert people to food poisoning risk has sparked great concerns within the worldwide hospitality sector. (See links to news articles below) Owners of restaurants and hotels have been contacting KwikChex for advice as we are currently already in the process of taking act

Menacing Social Media: When Your Business is Defamed Online

Credits: Business 2 Community By: Cynthia Effinger ‘The fact that a consumer can now share their experiences with thousands at a time through a simple Facebook post is both thrilling and frightening.’ ‘Amy’s Baking Company: A Social Media Nightmare Amy, an Arizona restaurateur, and her co-owner husband rece

The economics of fake reviews

Credits: Technology Spectator By: David Glance ‘The American social scientist Donald Campbell observed that as soon as you try to apply and use indicators for social decision-making, the pressure to corrupt the measure increases and it then distorts the process it is measuring. The measure eventually becomes mean