News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
725 articles
Credits: Business 2 Community By Frederic Gonzal ‘According to research company Gartner, as much as 15% of online reviews will be fake by 2014. Just this past summer, it was found that 8% of Facebook accounts are considered fraudulent ones, which represents a fair chunk knowing there are now over 1 billion active
Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)
Credits: The New York Times By: David Streitfeld "Businesses caught soliciting favorable reviews are increasingly running the risk of getting slapped with a badge of shame. Like every Web site that depends on consumer critiques, Yelp has a problem with companies trying to manipulate their results. So it set up a sting
Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can
Credits: Yahoo New Zealand ‘A former hotel employee says he was fired after a negative TripAdvisor review he thinks was posted by a disgruntled co-worker.’ Above excerpts and read the full story on www.yahoo.com
Credits: The Sunday Times By: Chris Haslam ‘The owner of a six-room guesthouse on the Isle of Lewis has become the first hotelier in Britain to be granted the right to sue TripAdvisor.’ ‘…however, TripAdvisor successfully argued that the case was beyond the remit of a small-claims court and should be
Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of on
Credits: Mail Online By Emily Allen General manager Frank Long vowed to ‘deny everything’ if details of the scam emerged One review said it was the ‘friendliest airport hotel ever’ and made special reference to the staff "A hotel boss ordered his staff to write bogus reviews of his hotel after it had a seri
Developer and founder of KwikChex.com: industry leader in Reputation, Reassurance and Resolutions of business services. An online resource that allows the public to quickly and easily verify the reputation of a company or a website. He has helped important international companies to increase sales by creating strong an
Credits: NBC News By: A. Pawlowski, NBC News contributor ‘Travelers may love TripAdvisor.com, but hotels often gripe that unverified bad reviews have cost them customers. Now a former hotel worker says a questionable review cost him his job. “I’ve never heard of anyone being targeted specifically and actually bei
Credits: The Telegraph By: Rosa Prince ‘Former Conservative co-Treasurer, Peter Cruddas, who resigned after boasting that a donation to the Party would be ‘awesome’ for businesses is suing the political consultant who first reported the story.’ ‘Peter Cruddas, a multi-millionaire banker and businessma
Update 09/10/12 The case of Fred Keeler, the worker fired after a review published on TripAdvisor was taken up by NBC News in an article published 5th October – https://www.nbcnews.com/travel/travelkit/hotel-worker-tripadvisor-review-cost-me-my-job-6289095 This follows a previous case in the UK, when David Marsha
