KwikChex features on BBC Radio 4 – ‘You & Yours’
KwikChex features at 23 minutes into the programme. More information…
News
Investigations, alerts and analysis
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
725 articles
TripAdvisor’s ‘worst’ review lists could backfire
Credits: The Sydney Morning Herald By: Ellen Creager "Now, a British reputation management company, KwikChex, is gathering unhappy hotel owners and travel providers in a group to fight back. It’s threatening to file class action suits in Britain and the United States for defamation and libel unless TripAdvisor changes
KwikChex features in BBC’s The One Show TripAdvisor Report
One of the most popular programmes on British television featured a report on the problems with unverified ‘reviews’ last night (Thursday 18th Nov). The One Show highlighted the cases of hotel owners that have had malicious allegations posted against them on the TripAdviosr site, visited owners to get to the trut
ABC News interviews KwikChex
KwikChex was interviewed by ABC News and gave them many examples of the flaws surrounding unverified comments sites, demonstrating how they can be abused by rogue posters and ABC have now reported on the issue and the actions being led by KwikChex.
"TripAdvisor slated by hoteliers at its own lunch"
"It was billed as a masterclass: a chance for the hospitality trade to learn how to get the most out of the global travel review site TripAdvisor over lunch at a luxury hotel in London. In the end, TripAdvisor staff ended up facing a barrage of tricky questions from hoteliers, bed and breakfast owners and […]
"Camelot Castle’s owner claims bad TripAdvisor reviews are part of anti-Scientology campaign"
1st Nov 2010 "Camelot Castle’s owner John Mappin has enlisted the help of an ‘online reputation management company’ after his hotel received a series of bad reviews on TripAdvisor. The jewellery magnate, who has been a Scientologist for 20 years, claims he is the victim of a smear campaign by opponents of the controver
"Legal Action Threatens Fraudulent Reviews on TripAdvisor"
26 Oct 2010 "TripAdvisor, a U.S.-based company that has become a popular source for travelers seeking allegedly unbiased reviews on travel destinations and accommodation, is in a controversy over fake review entries. Fraudulent contributions have been made on the free travel guide and research website, misleading reade
"Kwikchex vs. Tripadvisor — fighting malicious negative reviews"
26 October 2010 "This situation has been brewing for years. Kwikchex’s business is accrediting companies with positive reputations, and working to protect them from defamation. The hotels they are representing are hotels with good reputations, but some very nasty reviews.Kwikchex states that they are not trying to stif
"Legal action threatened over TripAdvisor reviews"
25 Oct 2010 "On the home page for a travel outfit called Cooking Vacations, tourists are beckoned by the image of fun tools they can wield on their Euro excursions: two forks, a spoon and a knife. But company owner Lauren Birmingham Piscitelli uses another implement to describe her experience with TripAdvisor.com, whic
"Hoteliers Look to Shield Themselves From Dishonest Online Reviews"
25 Oct 2010 "The 35 million hotel reviews posted on TripAdvisor reveal everything from snooty staff to filthy toilets, and sometimes the reviewer’s overly picky standards. But those comments can also cross the line between honest criticism and unsubstantiated, inflammatory claims, with potentially damaging consequences
New KwikChex Initiative & Telegraph Article
An article has been published by the Daily Telegraph that outlines a new action being taken by KwikChex on behalf of our members. The following contains more information and clarification: Publication of Suspected Rogue Reviewers List – Actions & ‘Amnesty’ Announcement This action, in common with all others
"Fake TripAdvisor reviewers face legal action"
22 Oct 2010 "Fraudulent contributors to TripAdvisor, and other user-generated review sites, are to be named and shamed, reports Charles Starmer-Smith. People who post fake online hotel reviews are to be granted a two-week amnesty to remove them or face legal action, it emerged this week. Kwikchex, which describes itsel